• IDC Insights:

    IDC Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • FINANCIAL

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • MANUFACTURING

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  •  GOVERNMENT 

    A IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  •   ENERGY  

    A IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  •   HEALTH  

    A IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  •   RETAIL  

    A IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

Click in the 4 steps to know how IDC uses its accurate research methodologies and thought leadership to help you understand your client.
IDC is a provider of market intelligence, advisory and events services for the Latin American ICT industry. We provide accurate data and unbiased influence for ICT buying and selling decisions.


Watch the video and find out how IDC can help you with the new challenges for Marketing and Sales Departments.
IDC helps ICT providers to make fact-based decisions to identify your target market and segments, priority industries, total addressable market, growth targets, amongst other key data for your planning sessions.
- Tracker ®
- Tracker ® by Month
- Custom Analytics
- Top Organizations Benchmark
- IT Spending
- Strategic Market Assessment
What do you need?
IDC can help you achieve your objective according to your role
  • Identify right target market
  • Define industries to prioritize
  • Estimate Total Addressable Market (TAM)
  • Establish growth targets
  • Identify products and services with likely higher demand
  • Identify the companies with the highest probability of buying products and services
  • Identify the companies with the highest probability of buying your products and services
  • Plan your territory and assign quotas for maximizing revenues
  • Define which segments make more sense to be covered by your business partners
IDC helps ICT providers to understand your current relationship with the market. Specifically, how is your company positioned in the market? Do you have the right partners? Is your sales team being really effective? How do you compare with your competitors?
- Compete ®
- Win/Loss Analysis
- Channel and Partnering
- Buyer Behavior
- Strategic Market Assessment
What do you need?
IDC can help you achieve your objective according to your role
  • Find out current share of the market
  • Understand competitive positioning
  • Identify why clients are buying
  • Comprehend client satisfaction and loyalty
  • Find out the actual level of awareness in the market for your company and your products
  • Analyze how are your products are your competitors’ ones perceived in the market
  • Assess the current stage within the buyers journey of your target audience
  • Find out how are your sales reps actually managing your clients: are they effective? Why are we winning or loosing sales?
  • Understand how are your partners positioned among your target clients
  • Find out your current revenue share within your business partners and how they actually perceive your company
IDC helps ICT providers to be well prepared to succeed in the market by defining the right product mix and prices, identifying messages that best resonate with your target clients, as well as preparing your sales team for a consultative and effective selling approach.
- Sales Advisory
- Content Development
- Business Value
- Channel and Partnering
- Honorarium
- IDC Reports
What do you need?
IDC can help you achieve your objective according to your role
  • Review overall strategy to increase market share
  • Adjust prices to maximize revenues
  • Determine the best action to increase your awareness
  • Define messages that will help me better position your company amongst your potential clients
  • Identify topics that will be most aligned with the interest of your target audience
  • Train your sales reps into how to become a preferred partner and be more effective
  • Define which channels should I partner with
  • Prepare your partners to transition to a consultative and more effective selling
IDC helps ICT providers to connect with the market via different actions that range from lead generation and brand awareness campaigns to custom and industry events, in order to drive revenues for your company.
- Industry Conferences
- Customized Events
- Event Services
- Audience Development
- IDC Speakers
What do you need?
IDC can help you achieve your objective according to your role
  • Identify actions that yields higher return on investments
  • Run marketing campaigns to increase your company and product awareness and improve perception
  • Run marketing campaigns, including on-site and digital events, focused on generating leads that ultimately will turn into closed sales
  • Put your sales reps in front of the right potential contacts to increase sales
  • Perform actions that increase your partners loyalty and increase your revenue share among them