IDC IT Spending by company size

>Subjects Covered >Key Questions >Deliverables

This comprehensive study strives to present a consolidated perspective of IT market forecasts across the region and by company size and encompasses research efforts of analysts in 6 LA countries plus regional consolidation, providing an incomparable perspective on tomorrow's IT markets with a view of horizontal markets.

IDC Latin America IT Spending Patterns
by Company Size:
The Latin America Black Book by Company Size

> What is the Black Book by Company Size?
> How can it help you and your company?

IDC's Latin America IT Spending Patterns by Company Size is an annual study on current and projected investments in IT hardware, packaged software, and services in the region's top 6 markets: Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. The data presented is consistent in order to facilitate cross-country and cross-regional comparisons. The information is presented by total spending in U.S. dollars, annual growth rates, and overall IT spending proportions for each of the technology areas of coverage. Information is presented at commonly used company size measurements of 10-99 employees, 100-499 employees, 500-1000 employees, 1000+ employees, as well as home/education/government.

Through the Black Book by Company Size, it is possible to analyze each market and even compare them, so that the company takes the best approach as where to invest, which segments present opportunity, what to sell and where to sell its products

It shows the total IT market in each of the main markets of the region: Argentina, Brazil, Chile, Colombia, Mexico, Venezuela and Rest of Latin America, with the split and expected growth for 5 years for the following segments and categories:

Horizontal Segments:

IT Categories:

>IT Services
>Packaged software
>Hardware:
    >>PCs
    >>Servers
    >>Storage
    >>Printers and MFPs
    >>Networking Equipment
    >>Other Hardware

The Latin America Black Book by Company Size shows regional trends around Latin America, also allowing an in-depth comparison among different countries and horizontal segments.

Some of the main answers the Black Book can give you:

Which countries are growing faster and represent the best opportunity for each technology?
Which company sizes are growing their investments faster and in which IT categories?
Which technologies are growing faster?
What is the growth pattern for each segment and technology, so that my company can make the appropriate marketing plan?
What is the size of the market and what is my share in each company size segment?
Where is there potential to grow participation?
Which market is more mature? Does it spend more in Services and Software than other markets? Do Small and Medium businesses spend more compared to the Large/Enterprise Businesses segments?
Where is there opportunity to sell infrastructure? Which countries and segments are spending more in Servers and Hardware in general?

IDC Latin America IT Spending Patterns: The Latin America Black by Company Size 2007 special report provides a comprehensive view of the Latin American IT market Trends. The services available to you with this special report include:

> ONE EXCEL based analysis tool (July)
> POWERPOINT set of content-rich slides (August)

>General Overview >Subjects Covered >Key Questions >Deliverables