IDC IT Spending by vertical Market

>Subjects Covered >Key Questions >Deliverables

This comprehensive study strives to present a consolidated perspective of IT market forecasts across the region and by vertical market and encompasses research efforts of analysts in 7 LA countries plus regional consolidation, providing an incomparable perspective on tomorrow's IT markets with a view of vertical markets.

IDC Latin America IT Spending Patterns by Vertical Market:
The Latin America Black Book by Vertical Market

> What is the Black Book by Vertical Market?
> How can it help you and your company?

IDC's Latin America IT Spending Patterns by Vertical Market is an annual study on current and projected investments in IT hardware, packaged software, and services in the region's top 7 markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. The data presented is consistent across the countries in order to facilitate cross-country and cross-regional comparisons. The information is presented by total spending in U.S. dollars, annual growth rates, and overall IT spending proportions for each of the technology areas of coverage. Information is presented at commonly used vertical segments.

Through the Black Book by Vertical Market, it is possible to analyze each market and even compare them, so that the company takes the best approach as where to invest, which segments present opportunity, what to sell and where to sell its products

This study shows the total IT market in each of the main markets of the region: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela and Rest of Latin America, with the split and expected growth for 5 years for the following segments and categories:

Vertical Segments:

IT Categories:

>IT Services
    >>Maintenance and Outsourcing
    >>Project Spending
>Packaged software
    >>Application Development/Deployment
    >>Applications
    >> Infrastructure SW
>Hardware:
    >>Networking Equipment
    >>PCs and Peripherals
    >>Servers and Storage

The Latin America Black Book by Vertical Market shows regional trends around Latin America, also allowing an in-depth comparison among different countries and vertical segments.

Some of the main answers the Black Book can give you:

Which countries are growing faster and represent the best opportunity for each technology?
Which company sizes are growing their investments faster and in which IT categories?
Which technologies are growing faster?
What is the growth pattern for each segment and technology, so that my company can make the appropriate marketing plan?
What is the size of the market and what is my share in each company size segment?
Where is there potential to grow participation?
Which market is more mature? Does it spend more in Services and Software than other markets? Do Small and Medium businesses spend more compared to the Large/Enterprise Businesses segments?
Where is there opportunity to sell infrastructure? Which countries and segments are spending more in Servers and Hardware in general?

IDC Latin America IT Spending Patterns: The Latin America Black by Vertical Market 2007 special report provides a comprehensive view of the Latin American IT market Trends. The services available to you with this special report include: Latin America Vertical Market Spending Patterns:

> Two EXCEL based analysis tool (May, November)

>General Overview >Subjects Covered >Key Questions >Deliverables