• Report 1: The Global Digital Consumer

This report is a WW market segmentation and longitudinal tracking report. This report details the current global and country-level consumer market segmentation proportions, device ownership and usage trends, and evolution of consumer market segments year over year. This is a detailed look at consumer market segments.

• Topics Covered:

1. Key demographic and psychographic profiling information for all consumer market segments

2. What devices each segment tends to own and how they use these devices

3. How segments interact with and influence each other – specifically, what market segments lead word of mouth as well as social media driven brand and product recommendations? To what extent does this interaction fuel purchase decisions?

4. What market segments are willing to pay for devices, and future purchase trends

5. Preferences and attitudes about devices, worldwide and across regions

• Deliverables + info

•Delivery Dates + info