Nowadays 40% of the digital consumers are buying what fits into their budget, and another 40% indicate they are buying what they really need. The global recession has caused a significant shift in consumer electronics markets, and in order to be aware of this changes you need to be up to date with the latest consumer trends.

Combining true consumer insights with superior technology market intelligence

ConsumerScape 360° is a comprehensive global consumer analysis conducted by IDC, covering the entire range of consumer technologies, including service providers as well as devices.

Understanding the similarities and differences across countries and products in terms of technology related attitudes provides a cohesive background to understanding specific product usage patterns and preferences. IDC has taken a detailed look into not only ‘hard’ consumer metrics such as ownership and active install base, but also at consumer psychographic components as well. These two combined will help you align your sales strategy to gain market share.

The IDC Value

IDC’s value-add advantage is ultimately a combination of methodologies and wealth of segmentation experience. IDC is known for its deep insights and industry analysis – adding strategy and implementation consulting to market research.