The Recession’s Effects on Most of the Global Digital Market Continues, and this has consequences in the consumers spending attitudes by market segments.

More than 50% of the market is moderately to extremely interested in technology

Only 16% of the global market is uninterested in technology and related devices

• Interested in the latest design

• They feel modern and up-to-date when they have the latest technology

• They like to have the most popular devices on the market with the most features

• They think life is easier with technology

• They make confident buying decisions

• Highly unlikely to impulse buy

• For them price is a factor in purchase decisions

• For them environment is not a factor