The following topics are covered for the previously referenced product/service categories:
Attitudes about consumer electronics ownership, spending, and involvement
Device ownership & current usage
Profiles of purchased devices – size, features, functions, usage habits
Recency of device purchase and channel
Brand metrics – we cover over 2500 brands, including 400 ISPs.
Internet activities via PC and mobile
TV, PC, gaming accessories currently owned, planned purchase
Media usage habits including frequency and duration by category
Demographic information
|