What are my main competitors, and how are their devices used differently than mine? What features/functions need improvement to corner more market share?

What media channels should I use to attract consumers across different geographies to my product?

What are the trends in device ownership, and how should my firm focus its product development efforts to meet anticipated consumer demand?

What device features are unimportant- thereby showing my firm how not to waste $ on unnecessary innovations that don't drive demand/revenue.

What key market segments are interested in my product, and what are their demographics? How and why is this different than my competitors?

Based on Connectivity trends, are their particular apps that my clients are most interested in?